STAT 3: 24% of Australians who avoid the dentist do so because they dislike or are afraid of the dentist. That’s 16% of ALL Australians.
Fears, likes and dislikes can be based on a number of things. In my many years as a dentist, I have found one thing to be the most powerful determinant of how people feel about the dentist and that is: past experiences. One bad experience is often enough to make your heart pound at the very thought of the dental surgery. But there are also other reasons people simply dislike the dentist.
It is rare (except maybe in the case of obstetrics and gynaecology) that people get as close to a health professionals as they do to a dentist. I mean, really, really physically close. This makes them vulnerable and anxious. They find dental terms confusing and the options for treatment overwhelming. Dental treatment can take months to complete, causing a lot of inconvenience in people’s daily lives. People also feel like once their treatment is done, there is no way to judge whether it was done well or not. All of these factors cause major anxiety when it comes to dental care. Still, major dental treatment often becomes major because there’s been some procrastination involved. So, once it is really necessary, worst thing you can do is to IGNORE it.
At LSOS we do three things to combat the fear of dentist:
- We don’t hire dentists (ok there’s me, but it’s my business so I have to be there).
- We only offer three services which don’t require aesthetic or long appointments.
- W e remove plaque, tartar and stain, so you should be able to easily and quickly assess how effective we are.
- And yes, our bonus brownie point: All our fees are there for everyone to see BEFORE you step into our salon.
Are you convinced that we may just be changing the world after all? Told you so!